Contributors:
Project Manager: Haley Wesley
Content Editor: Cammie Wheeler
Webmaster: Nic Hubbard
Art Director: Cliff Rusch
Graphic Designers: Brian Kyle and Haley Wesley
Challenge:
The college website is a very large and complex site. It became apparent that there was a need for a better tool for perspective students to navigate and get key information easily. Also the current site was not built to be responsive making it harder for perspective students to navigate on their mobile devices.
Solution
In order for perspective students to have a better experience the decision was made to create a mini responsive site within the main site that would meet all their needs.
We went through a rigorous research process to find out exactly what our audience needed and wanted. We then took all of that information and created grey screens, a functional website that allows you to view hierarchy and functionality without the distraction of design. Once the site had been tested and approved we moved onto design.
It was important that the design of this website showcase PUC's brand. An academically outstanding and a spiritually authentic campus located in beautiful Northern California.
Results
After the new site was put in place page views increased from 10,553 to 17,598 within one year. Also online applications went from 150 to 206 within that same year.
We received an American InHouse Design Award from Graphic Design USA.