Regional Digital Media Manager
Adventist Health Marketing Department 2016-present
Responsibilities:
• Develop and coordinate web and digital strategy through targeted multi-channel marketing programs to expand mission impact and build long-term, sustainable relationship.
• Coordinate production, distribution and placement of external publications and electronic marketing communications
• Manage all internal and external websites
• Work with web vendors on programming, content and design changes
• Implement new websites as needed
• Make recommendations for future marketing opportunities based on key performance data
• Direct and implement social media advertising campaigns and digital initiatives
• Manage all social media channels
• Manage digital reputation
• Provide technical support in areas of writing, editing and desktop layout
Director of Creative Services
Pacific Union College 2013-2016
Responsibilities:
• Provide overall management and oversight to the creative team
(photographers, webmaster, graphic designers and videographers).
• Play a lead role in planning and implementing the marketing efforts for admissions.
• Consult with clients across campus regularly to understand goals, challenges and needs.
• Manage complex production schedules for multiple jobs.
• Initiate and maintain relationships with contract workers and vendors.
• Maintain the integrity of the college’s branding guidelines across all collateral.
• Create aesthetically pleasing concepts, designs, and layouts to meet strategic goals.
• Monitor developments in print, web and digital communications, with the ability to propose, plan and implement new ideas into all communication and marketing materials.
Skills
• Indesign
• Illustrator
• Photoshop
• Bridge
• Freehand
• Asana
• Sprinklr
Personal Skills
• Organized
• Team Leader
• Proactive
• Intuitive
• Strategic
• Creative