Contributors
Creative Director: Haley Wesley
Art Director: Cliff Rusch
Graphic Designers: Haley Wesley, Rachel Wuerstlin, and Cameron Mitchell
Photographers: Allison Regan, Brian Kyle, and Nikki Newman
Writers: Cammie Wheeler and Larissa Church
Webmaster: Nic Hubbard
Challenge
Through research it was found that if a prospective student came to visit the PUC campus then that student was more likely to turn into an enrolled student. So our mission was to increase visits to campus.
Solution
In order to increase visits we created materials for direct mail, emails, social media ads, print ads and handouts. We are currently working on short films. All of these items hold true to PUC's brand and showcase the fact that PUC is a destination campus in Napa Valley.
Results
After this campaign visits increased 43% compared to the previous year.
Contributors
Creative Director: Haley Wesley
Art Director: Cliff Rusch
Graphic Designers: Haley Wesley, Rachel Wuerstlin, and Cameron Mitchell
Photographers: Allison Regan, Brian Kyle, and Nikki Newman
Writers: Cammie Wheeler and Larissa Church
Webmaster: Nic Hubbard
Videographer: Ben Josse
Challenge
Finance is a leading factor in decision making when it comes to picking a college. We needed to create a campaign focussing on how PUC is affordable and a good return on investment.
Solution
We created several pieces focussing on how PUC is possible. The deliverables included print ads, brochures, postcards, emails, and a video. Each piece highlighted our top stats along with action steps to lower costs to make higher Adventist education affordable..